Home staging in Tampa exampleSuccessfully selling luxury real estate requires a unique approach.

More than just offering clients a great home, it takes a smart strategy of pricing, marketing, and luxury staging. (Read full story in Tampa Bay Business Journal)

As a home staging company in Tampa, we were thrilled to recently be of a part a winning team and contribute to a 6,200 sq. ft., $3M + waterfront listing’s fast sale.

The backstory
The home had been on the market for over 8 months with no offers.

The owner decided to change Realtors to Jennifer Zales, one of Tampa’s elite luxury real estate pros who works with celebrities, athletes, and high profile/net worth buyers and sellers.

Over the following 10 days, Home Frosting staged the home. New photos were shot and this gorgeous place was put back on the market. It made such a drastic difference that Realtors who previously showed the home thought it was a different house.

14 days after it hit the MLS, an offer was made.
No doubt, Jennifer Zale’s project leadership and her confidence in Home Frosting’s luxury staging team was key. Thank you Jennifer!


“Karen and the Home Frosting deliver a true luxury staging and redesign package. They have contributed to many of my listings by adding a valuable piece to the selling success strategy. Whether it be providing a sell-ready consultation,  installing on-trend furniture and fine art, or guiding the home seller on key improvements, Home Frosting understands the unique factors of presenting luxury properties. Dependable, creative and a pleasure to work with, I recommend Karen and her team to anyone who is serious about selling real estate.”       Jennifer Zales, Coldwell Banker



Take-a-ways from this success story

It takes a team of expert pros to get a home sell-ready

Luxury homes need to reflect true luxurious lifestyles

• Home staging can widen the appeal of any home’s design. For example, this was very traditional Mediterranean-styled home. After home staging, it was light, bright, and transitional.

Make spaces purposeful and aspirational