A home stager’s goal is to package a home to sell fast and get the highest price. This is accomplished by presenting the best visual image online first that will schedule a home showing. This means showcasing the best features of the home, and a lifestyle, to attract the largest pool of buyers that will result in a home showing.
Investment to prepare and stage a home will range from .5 to 1% of listing price. These costs can include updating fixtures, painting, handywork, furniture and art rentals, and the staging expert’s fees.
How a home stager plans rooms:
Home stagers use furnishings, accessories, art, and plants to extenuate the positive aspects of the home and appeal to the largest pool of buyers. The home seller’s personal style preferences are irrelevant in the staging.
Home stagers install furniture, accessories and elements to best present the home’s style and that will resonate with prospects. Professional photos are important to cut through the clutter of other homes online. This can mean installing certain items that make a lifestyle statement and also present well online.
It is not uncommon to stage with less furnishings than in a decorating project. Fewer items will make the spaces feel larger. In the perfect world, a good home stager installs items that not only fit the space, but also align to the price point of the home for sale. If the home seller does not provide the stager with an appropriate budget, the items installed may not be ideal.
Tailored – furnishing options
With the home’s architectural style in mind, a home stager selects furnishings from their available inventory at the time the contract is executed. The choices are tailored to best appeal to the buyer’s profile. Stager’s inventory changes every day based the homes staged. Scheduling can impact furnishing availability.
The stager selects the items
The home seller does not approve the items before the staging. They are hiring a professional and need to trust their expertise and remember why they are staging, to get the home sold.
Changes after the install
Most stagers will charge a fee for edits to a staging after the items are installed. If the homeowner or Realtors has ideas or insight, this needs to be shared with the stager in the planning process.
How long does staging take to plan and install?
Depending on the home size and the team’s project load, it can take from 2 – 5 days to stage. De staging takes less time, but requires a 10-day notice to pick up items.