What's on your coffee table?

5 simple ways a Realtor can impress and brand too

In today’s competitive marketplace, if a listing is going to stand out, and say “tour me” it needs to do more than show rooms. It needs to project a lifestyle for potential buyers. To achieve this dream home result, you must think beyond furnishings and decor. You’ve got to think “sell theater” and create scenes that reaffirm the home’s quality and unique character.

As a home stager and designer, I’ve discovered that all coffee tables are fabulous opportunities to emotionally connect with home buyers. Why? Prospects will often sit down to chat about the property with the real estate professional, or they will wait for the rest of their family to show up. Either way, their eyes are all looking at that coffee table.

Here are some great looks to improve your coffee table effect.

Here’s a transitional look using three risers with gray, brass, navy accents, candles, and a pop of color in flowers. Photo Credit: devoredesign.com.

Rustic and natural items are still very on-trend. This tabletop includes books to help lighten up the area, as well as was layered metal vases and finished off with a bed of green balls. Photo Credit: devoredesign.com.

Black and white is always a crisp statement. Here, we mixed silver and gold with geometric items. Photo Credit: devoredesign.com.

Some of my favorite tips for staging a coffee table:

Keep it simple and in sync with the home’s style.

Rule of thumb: No more than three to seven elements on your tabletop. Compliment the story of the home’s staging. Scattering sales materials from real estate professionals or any vendor here will cheapen the impression.

Market softly.

Place beautiful books in one area. Top off the pile with your firm’s magazine or create a custom book wrap. The wrap cover can tout your brand mark, the back can include a brief story with successes or testimonials. Or, add an elegant dish with branded candy or place tastefully branded coasters with your vignette.

Don’t block the view.

Yes, scale is important, but oversized, distracting accessories can make it difficult to see the outdoors, the water view, or even a TV. That won’t win you any home points.

Add some life.

Fresh flowers are a nice touch for open houses. For extended periods, there are great looking faux plants and florals that don’t look cheesy. These can add a nice pop of color too.

Tidy up the table.

When you’re doing a pre-showing walk through to open windows, turn on lights, etc., don’t forget to tidy up the coffee tables too. If you had the home professionally staged, mimic exactly how the pros left it.